1. Legal Entity and Policy Scope
This Privacy Policy explains how Wavelink Social LTD collects, uses, shares, and protects personal data when users access the Wavelink platform.
Any reference to "Wavelink," "the Platform," or "we" means Wavelink Social LTD unless otherwise specified.
Company number: 16704468. Registered office: 3rd Floor, 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE.
2. Data We Collect
We may collect account and profile information, campaign and performance data, communication records, device and technical metadata, and support-related information required to operate and improve the service.
- Account data such as name, email, and role type (creator, brand, agency).
- Campaign activity, submissions, approvals, and payment-related records.
- Platform usage and analytics data to improve product performance and reliability.
3. How We Use Personal Data
Wavelink Social LTD uses personal data to provide core platform features, administer campaigns, verify performance outcomes, process payments, maintain service security, provide customer support, and comply with legal and regulatory obligations.
We also use relevant data to develop and improve product functionality, detect abuse or fraud, and maintain accurate reporting for brands and creators.
4. Third-Party Platforms and Partners
To power campaign and measurement features, Wavelink may integrate with third-party platforms such as TikTok, Meta, and other social or advertising partners. Data received from these integrations is used for performance tracking, analytics, attribution, and campaign operations in line with applicable permissions and platform policies.
Use of third-party services is subject to those providers' own terms and privacy policies. We only process relevant partner data for legitimate platform purposes and legal compliance.
5. Sharing and Disclosure
We may share data with trusted processors and service providers, payment and infrastructure partners, legal authorities when required by law, and counterparties in a lawful business transfer. Where required, processors are engaged under contractual safeguards.
6. Retention and Data Minimization
We retain personal data only for as long as needed to provide services, maintain records, resolve disputes, enforce agreements, and meet legal requirements (including financial and tax obligations). Data that is no longer required is deleted or anonymized where practical.
7. Your Rights
Depending on your jurisdiction (including GDPR-covered users), you may have rights to request access, correction, deletion, restriction, portability, and objection to certain processing.
Requests are handled in accordance with applicable law, including GDPR rights such as the right to erasure, subject to valid legal or regulatory retention obligations.
8. Security and Safeguards
We implement technical and organizational safeguards designed to protect personal data, including encryption in transit and at rest, restricted access controls, credential security practices, and secure infrastructure management.
9. International Transfers
Where personal data is transferred across borders, Wavelink Social LTD applies appropriate safeguards and contractual mechanisms required under applicable data protection laws.
10. Policy Updates
We may update this Privacy Policy from time to time. Material changes are communicated to users, and continued platform use after the effective date of an update constitutes acceptance of the revised policy.
11. Contact
To make a privacy request, email tech@wavelink.co.